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A Personalized Causal Inference Framework for Media Effectiveness Using Hierarchical Bayesian Market Mix Models
Xin Ni, Yitian Zhang, Yanli Pu, Ming Wei, Qi Lou
Vol-11 Issue-5 October 2024
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No. of Downloads: 14 | No. of Views: 485
A Personalized Causal Inference Framework for Media Effectiveness Using Hierarchical Bayesian Market Mix Models
Xin Ni, Yitian Zhang, Yanli Pu, Ming Wei, Qi Lou
Vol-11 Issue-5 October 2024
Download PDF View Abstract Google Crossref
No. of Downloads: 14 | No. of Views: 485
A Personalized Causal Inference Framework for Media Effectiveness Using Hierarchical Bayesian Market Mix Models
Xin Ni, Yitian Zhang, Yanli Pu, Ming Wei, Qi Lou
Vol-11 Issue-5 October 2024
Download PDF View Abstract Google Crossref
No. of Downloads: 14 | No. of Views: 485
A Personalized Causal Inference Framework for Media Effectiveness Using Hierarchical Bayesian Market Mix Models
Xin Ni, Yitian Zhang, Yanli Pu, Ming Wei, Qi Lou
Vol-11 Issue-5 October 2024
Download PDF View Abstract Google Crossref
No. of Downloads: 14 | No. of Views: 485
Index Copernicus Value (ICV): 74.41
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ISSN(online) for IJIREM Digital Library is 2350-0557 Learn more
