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The Influence of Visual Communication and Store Atmospherics on Impulse Buying Behavior in Convenience Stores: Evidence from Indonesia
Lu’lu Ul Maknunah, Endah Siswati, Mahiyatul Basitoh, Adinda Aulia Kharisma
Vol-13 Issue-2 April 2026
No. of Downloads: 25 | No. of Views: 357
The Influence of Visual Communication and Store Atmospherics on Impulse Buying Behavior in Convenience Stores: Evidence from Indonesia
Lu’lu Ul Maknunah, Endah Siswati, Mahiyatul Basitoh, Adinda Aulia Kharisma
Vol-13 Issue-2 April 2026
No. of Downloads: 25 | No. of Views: 357
The Influence of Visual Communication and Store Atmospherics on Impulse Buying Behavior in Convenience Stores: Evidence from Indonesia
Lu’lu Ul Maknunah, Endah Siswati, Mahiyatul Basitoh, Adinda Aulia Kharisma
Vol-13 Issue-2 April 2026
No. of Downloads: 25 | No. of Views: 357
Index Copernicus Value (ICV): 97.56
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