Reel Advertising: Its Effect on Brand Perception and Product Selection

Razaur Rahman

doi:10.55524/ijirem.2025.12.3.5

Abstract

With the rapid rise of short-form video platforms like Instagram Reels, YouTube Shorts, and Facebook Reels; digital advertising has entered a new period of consumer engagement. The study explores the impact of reel advertising on brand perception and product selection, particularly among digitally active demographics. Using a mixed-styles approach, data was collected from 312 respondents through structured checks to assess the correlation between reel engagement frequency and brand perception criteria . The findings reveal a strong positive correlation( r = 0.72, p< 0.01) between frequent exposure to reels and favourable brand perception. Respondents who constantly engaged with reels demonstrated advanced recall of brand names, ensigns and taglines. Also, 78 of actors agreed are explosively agreed that reels make brands appear more ultramodern, immature and approachable. Retrogression analysis linked influencer presence ( β = 0.47, p< 0.01) and emotional content( β = 0.39, p< 0.05) as significant predictors of positive brand perception. These results suggest that reel advertising is an important tool in shaping consumer perception and driving product consideration. The study contributes to a growing body of literature on digital marketing strategies and offers practical counter accusations for brand directors aiming to optimize their visibility and relatability in the digital space.

Keywords

Reel Advertising, Brand Perception, Product Selection, Influencer Marketing, Short-Form Video Content, Digital Branding

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Cites this article as

R. Rahman "Reel Advertising: Its Effect on Brand Perception and Product Selection", International Journal of Innovative Research in Engineering & Management (IJIREM), Vol-12, Issue-3, Page No-41-46, 2025. Available from: https://doi.org/10.55524/ijirem.2025.12.3.5