[1]  Go swami, P.  (2007),  “Customer  Satisfaction  with  Service  Quality  in  the  General Insurance Industry in India,” Isai Journal of Management Research, vol.2, pg-331-342,

[2] Goal, K. (2004), “Growth of Private Insurance companies,” journal of economics, vol.3, pg. No.233-241, http://business.highbeam.com/436091/article-1G1-197342226/private-insurance-companies-shows-continued-strong

[3]  Jain, A.K.  (2004), ”Indian  General insurance industry:  After  LPG,”    The  Journal of  Insurance Institute of India, Vol.XXX, July-Dec.2004, Page No.53. 

[4]  Krishnamurthy, S.  (2005),  “Insurance  Industry  in  India:  Structure,  Performance,  and  Challenge,”  vol.30  No.3,pg  85-96,

[5]  Rajendra,  R,  Natarajan,(2009),  “The  Impact  of  LPG  on  General Insurance  Corporation  of India,” 

[6]  Rao, S.  (2000),  “The  Indian  Insurance  Industry the  Road  Ahead,”  Journal of  Insurance Chronicle Vol.III, Issue-I, Jan.2007, Page No.31. www.icssr.org/rao2000/insurance.htm 

[7]  Ray, Subcases and Pathak A.  (2006),  “Strategizing the  Exposure  Mix  in  Various  Communication  Channels for  Enhancing  Visibility in the  Indian  Insurance  Industry,”  Isai  Journal of Management Research, Vol. 5, No. 10, pp. 7-17.

[8]  sasidharn,  S.(2005),  “Insurance  Sector  in  India,”

http://www.indianmba.com/Occasional_Papers/OP85/op85.html

[9]  Sinha, Tapen.  (2005),  “The  Indian  Insurance  Industry: Challenges and  Prospects”  Institute       Technologic  Autonomy  de  México  (ITAM)  -  Division of  Actuarial  Science,  Statistics and Mathematics; Nottingham University Business School.http://papers.ssrn.com/sol3/papers.cfm?abstract_id=792166

[10] Sinha, Ram Pratap.  (2007),  “Productivity and  Efficiency of  Indian  General  Insurance Industry” , ICFAI Journal of Risk & Insurance, Vol. 4, No. 2, pp. 33-43, April 2007. 

[11] Annual Reports of GENERAL INSURANCE (from 1999 –  2008). 

Research Scholar, Sai Nath University, Ranchi, India