Contribution to Nonparametric Inference in Regression and Other Linear Models in FMCG Market in Nepal

Ramesh Prasad Tharu; Dr. Rajendra Kumar Tripathi

Abstract

The goal of this study is to find out how Nepalese consumers think about online shopping, the obstacles they face, and how managers in Kathmandu, Nepal, deal with online shopping. The descriptive research design was used to describe how customers felt about purchasing goods online. The people who live in the Kathmandu valley and have ever purchased anything from an online platform and are primarily active on their mobile phones were the focus of the study. Using the KOBO Collect Toolbox and a structured questionnaire, a total of 403 respondents were interviewed using purposive sampling. According to the findings of this study, 66.0% of respondents believe that online shopping presents a variety of difficulties. The most common obstacle encountered while shopping online, according to the majority of respondents (41.6%), is products that do not match what is displayed on the website. In a similar vein, respondents identified a number of obstacles, including the inability to distinguish between online application sites (32.12%), timely product delivery (10.95%), hidden costs (8.75%), and lengthy procedures (6.57%). According to 86.05 percent of respondents, mobile application-based online shopping issues can be addressed. Selling high-quality goods and services, the safe payment system through a mobile application, strict rules and regulations on online shopping, the online shopping environment, managing delivery time, and receiving damaged products at the end of the day can promote online shopping among customers, according to respondents (43.56 percent). Selling high-quality products that satisfy the needs of customers can solve most of the problems related to online shopping through mobile applications. The promotion of the Nepali market for online shopping may benefit from sellers' upbeat attitudes and actions.

Keywords

Nepal, Market, Population, Data Analysis.

References

Adhikari, D.B., Shakya, B., Devkota, N., Karki, D., Bhandari, U., Parajuli, S. & Paudel, U.R. (2021). Financial hurdles in small business enterprises in Kathmandu Valley. Modern Economy, 12(6), 1105-1118.
Bhandari, U., Yadav, S., Devkota, N., Paudel, U.R., Rajbhandari, S. & Karki, D (2021). Private and public bank consumers’ preference in Kathmandu Valley: Evidence from customers’ satisfaction index. International Research Journal of Science, Technology, Education and Management, 1(1), 67-78.
Brown, G. (1986). Modelling advertising awareness. Journal of the Royal Statistical Society. Series D (The Statistician), 35(2), 289-299.
Browne, G.J., Durrett, J.R. & Wetherbe, J.C. (2004). Consumer reactions toward clicks and bricks: investigating buying behaviour on-line and at stores. Behaviour & Information Technology, 23(4), 237-245.
Cochran, W.G. & Wiley, J. (2004). Sampling Techniques third edition.
Devkota, N., Adhikari, B., Paudel, U.R., Adhikari, D., Parajuli, S. & Adhikari, K. (2021). Status of Nepalese education institution on technical adaption in COVID-19 pandemic: An index based analysis. South Asian Journal of Social Studies and Economics, 7-19.
Devkota, N., Budhathoki, A., Paudel, U.R., Adhikari, D.B., Bhandari, U. & Parajuli, S. (2021). Online trading effectiveness in Nepal share market: Investors awareness, challenges and managerial solution. Asian Journal of Economics, Business and Accounting, 90-98.
Devkota, N., Shakya, B., Parajuli, S. & Poudel, U. (2021). Using Plastic Money (Cards) in Kathmandu Valley: Users’ Knowledge, Current Use, Challenges and Way-forward. International Journal of Business, Management and Economics, 2(2), 102-117.
Export.gov. (2019). Nepal - eCommerce. 1–5. Retrieved from https://www.export.gov/article?id=Nepal-ecommerce Gautam, A. (2015, January). Riding the e-commerce wave. The Kathmandu Post, pp. 1–11. Retrieved from
Haur, F.C., Khatibi, A. & Azam, S.F. (2017). Antecedents of consumers’perception towards online advertising in malaysia: The structure equation modeling approach. European Journal of Management and Marketing Studies, 2(3), 15.
Hernández-Muñoz, J.M., Vercher, J.B., Muñoz, L., Galache, J.A., Presser, M. Gómez, L.A.H. & Pettersson, J. (2011, May). Smart cities at the forefront of the future internet. In Future internet assembly (pp. 447-462).
Huang, E. (2012). Online experiences and virtual goods purchase intention. Internet Research.
Jha, R. (2014). Consumer’s perception on online shopping. Retrieved from https://www.slideshare.net/radhejha/marketing-online-shopping-consumers-perception-on-online- shopping?from_action=save
Joseph, V. & Joseph, J. (2017). A study on consumer's perception towards online shopping among college students. Splint International Journal of Professionals, 4(7), 47-51.
Joshi, P. (2021). Study of consumer perception towards online shopping of FMCG. International Journal of Management IT and Engineering, 11(2), 72-77.
Joyce, R. (2002). Digitization, the internet, and electronic commerce. Futuries, 26(3,4), 92.
KC, S.K. & Timalsina, A.K. (2016). Consumer Attitudes Towards Online Grocery Shopping in Kathmandu Valley,

In Proceedings of IOE Graduate Conference (pp. 133-138).

Ko, H., Jung, J., Kim, J. & Shim, S.W. (2004). Cross-cultural differences in perceived risk of online shopping.

Journal of Interactive Advertising, 4(2), 20–29.

Koirala, J., Acharya, S. & Rijal, N. (2021). Is COVID-19 Reshaping Consumer Buying Behavior? Understanding the Problems and Issues of Online Purchase in Nepal. Understanding the Problems and Issues of Online Purchase in Nepal (June 1, 2021).
Kuriachan, J.K. (2014). Online shopping problems and solutions. New Media and Mass Communication, 23(1). Levitt, T. (1993). The globalization of markets. The McKinsey Quaterly, 1(249), 1–21.
Lim, Y.M., Yap, C.S. & Lau, T.C. (2010). Online search and buying behaviour?: Malaysia experience. Canadian Social Science, 6(4), 154–166.
Malla, S. (2018). Online shopping behaviour among young consumers in Kathmandu , Nepal, 1. McCloskey, D.W. (2006). The importance of ease of use, usefulness, and trust to online consumers: An examination of the technology acceptance model with older customers. Journal of Organizational and End User Computing (JOEUC), 18(3), 47-65.
Mohanty, A. (2011). State of environment in Kathmandu valley, Nepal: A special review. Journal of the Institute of Engineering, 8(1–2), 126–137.
Muthukumaran, A. (2017). Internet users’ perception towards online shopping. International Journal of Research in Finance and Marketing, 7(11), 11-21.
Neupane, N. (2018, January). Nepal added over 250 internet users per hour. The Kathmandu Post, pp. 1–7. Retrieved from https://kathmandupost.com/money/2018/01/20/nepal-added-over-250-internet-users-per- hour
Niroula, B. & Gyanwali, A. (2020). Customer satisfaction towards online shopping in Kathmandu Valley. Patan Pragya, 7(1), 135-145.
Patel, J. (2018). Study of consumer perception on online shopping. Online Journal of Multidisciplinary Subjects, 12(3), 434-438.
Rodgers, S. & Harris, M.A. (2003). Gender and e-commerce: An exploratory study. Journal of advertising research, 43(3), 322-329.
Shah, B. & Tiwari, U.K. (2021). Consumers' Attitude towards Online Shopping in Janakpurdham. Journal of Management, 4(1), 31-50.
Singh, S. & Rana, R. (2018). Effect of Demographic Factors on Consumers’ Perception of Online Shopping. Global Journal of Management and Business Research, 18(6), 26-30.
Vaidya, R. (2019). Online Shopping in Nepal: Preferences and Problems. Journal of Nepalese Business Studies, 12(1), 71-86
Wang, S., Wang, S. & Wang, M. (2006). Shopping online or not? cognition and personality matters. Journal of Theoretical and Applied Electronic Commerce Research, 1(3), 68–80.
Yadav, M., Goel, M. & Sharma, B. (2020). Consumer perception towards online shopping during lockdown. International Journal of Management, 11(07), 1578-1584.

Cites this article as

R. P. Tharu, D. R. K. Tripathi, "Contribution to Nonparametric Inference in Regression and Other Linear Models in FMCG Market in Nepal", International Journal of Innovative Research in Engineering & Management (IJIREM), Vol-8, Issue-5, Page No-55-61, 2021. Available from:

Corresponding Author

Ramesh Prasad Tharu

Research Scholar, Glocal School of Business & Commerce, Glocal University, Saharanpur, Uttar Pradesh, India

Download Full Paper

Download PDF

No. of Downloads: 33 | No. of Views: 1251

-->

Contribution to Nonparametric Inference in Regression and Other Linear Models in FMCG Market in Nepal

Citations

Download Full Paper PDF

Total View 1251

Total Download 33